ODMA Fair 2017
I had the pleasure of attending the ODMA 2017 Optical Exhibition at Darling Harbour, to conduct live window dressing demonstrations.
One of the most exciting things about this project was ODMA built me my very own window box to work out of!
The focus of the three day fair was to take Optometrist's through a few tips and tricks on how to work their window space. When merchandising tiny product into a large window area it can be super tough to draw attention to the product or the key message, therefore creating a focal point that draws the customer in - is crucial!
And you don't always have to spend a fortune on props, in the below display setup I show what you can do with a $2 packet of paper dollie love hearts, creating a Valentine's Day inspired display.
I look forward to doing it all again next year! Thanks for having me ODMA!